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Using the Google Analytics integration option of the Alpaca Platform provides a mechanism to report on visitor interaction with content through the Embeds.
The following guide is provided for reference around the behaviour of the Google Analytics integration.
Some notable details:
gtag.js which will push to Data Stream using
supplied Measurement IDpage_view events. Events are then created each page change with
the additional event parameters to enhance the associated context of events.Google Analytics properties may need additional configuration, such as setting up Event Mapping or the use of Custom Definitions to access all data sent to the Data Stream within Google Analytics.
Note: Please be aware that this reference and implementation is subject to change.
Alpaca will attempt to propagate a page_view event with the following
core parameters:
| Parameter name | Note |
|---|---|
page_location | The page location |
page_title | the page title |
content_group | The Itinerary title |
content_group2 | The Profile Name of the author of the content |
content_group3 | The type of itinerary (e.g. list, trail and trip) |
Note: The core parameters are intended to be uniform in the way that they are propagated to GA4 and may not match the exact SPA title or page URL.
Alpaca will attempt to propagate a view_item event with a items parameter
that contains information about the viewed item assigned to Google Analytics
parameters.
| Item parameter | Note |
|---|---|
item_name | Content title |
item_id | The unique ID associated with the content (e.g. itinerary/abc123) |
item_brand | The name of the profile |
item_category | The profile name associated with the itinerary |
item_category2 | The type of itinerary, such as list, trail and trip) |
item_category3 | The itinerary name, when viewing a location |
Alpaca will send events through a custom event, named alpaca. Along with the
event, Alpaca includes the following parameters:
| Parameter name | Note |
|---|---|
alpaca_method | The event name |
alpaca_method_namespace | The event name, with a prefix of alpaca_ |
Alpaca recommends that users set up Event Mapping that will remap the
alpaca_method or alpaca_method_namespace to the Event name.
Events include:
impression: Occuring along with page_view eventsindicated: Occuring when users interact with content (such as resulting
from hover events)map_interaction: Occuring when users interact with the map (such as
resulting from dragend, boxzoomend, mouseup, touchend)Along with core events, Alpaca will attempt to provide additional content to events:
| Parameter name | Note |
|---|---|
alpaca_profile_id | The Profile ID of the author of the content |
alpaca_source_id | The Itinerary ID for the content |
alpaca_source_type | The type of content (itinerary) |
alpaca_source_title | The Itinerary title |
alpaca_view | The layout used to present the content |
alpaca_source_attribute_external_ref | The supplied external ref associated with the itinerary |
alpaca_source_attribute_external_source | The supplied external source associated with the itinerary |
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